Quang Tri launches official tourism branding package

Quang Tri Province has officially introduced its Tourism Branding Identity System, following approval by the provincial People’s Committee under Decision No. 3281/QD-UBND on December 30, 2024.

Overview of the new branding package

Quang Tri Province has officially launched its Tourism Branding Identity System, following approval by the provincial People’s Committee under Decision No. 3281/QD-UBND on December 30, 2024. The initiative marks a significant milestone in promoting Quang Tri’s tourism potential and enhancing its appeal to domestic and international visitors while emphasizing sustainable development.

The branding identity system is a comprehensive effort that highlights the province’s rich cultural, historical, and natural assets. It includes a professionally crafted logo, slogan, colour palette, imagery, and promotional materials. These elements collectively aim to elevate the province’s profile on the global tourism map and strengthen its identity as a unique and vibrant destination.

The logo, designed with an open circular layout, symbolizes growth, dynamism, and the province’s potential. It blends key elements of Quang Tri’s heritage with a modern aesthetic. Central to the design are the Ancient Citadel of Quang Tri, a historic landmark that reflects the province’s resilience, and a stylized dove in flight, representing peace, renewal, and aspirations for continuous development. The harmonious design ensures the logo is memorable, versatile, and applicable across various formats and materials.

The vibrant colour palette was thoughtfully selected to convey the essence of Quang Tri. Red and crimson evoke the province’s heroic past and sacred traditions, while yellow and orange symbolize vitality, energy, and prosperity. Blue and green represent the vast skies, life, and hope, emphasizing harmony and aspirations for peace. These colors not only enhance the visual appeal of the logo but also encapsulate the core values and spirit of Quang Tri.

Quang Tri plans to promote its branding identity through diverse channels, including media campaigns, tourism events, and international outreach. This effort highlights the province’s numerous attractions, from historical sites like the Ancient Citadel and Vinh Moc Tunnels to its pristine beaches, lush ecosystems, and unique culinary offerings.

This initiative reflects Quang Tri’s vision of becoming a “Sacred Land of Convergence,” a destination that blends history, spirituality, and modernity. Visitors to Quang Tri can expect diverse travel experiences, including cultural, spiritual, ecological, and beach tourism. The branding identity not only celebrates Quang Tri’s storied past but also underscores its ambitions for future growth and global recognition.

The launch of the Tourism Branding Identity System marks the beginning of a new chapter for Quang Tri’s tourism industry. It sets the foundation for economic and cultural development, positioning the province as a key player in the international tourism landscape. With this bold initiative, Quang Tri invites visitors to explore its rich heritage, vibrant present, and aspirations for a prosperous future.

Hoang Nam