Kinh te & Do thi Newspaper launches converged newsroom and digital ecosystem

The Hanoi-based Kinh te & Do thi (Economic & Urban) Newspaper on October 17 officially launched its Converged Newsroom and Digital Ecosystem, marking a significant technological breakthrough to enhance content quality and experience for readers.

Editor-in-Chief Nguyen Thanh Loi said that the converged newsroom and digital ecosystem is a combination of multiple publishing and distribution channels, and an intelligent and flexible ecosystem.

Hanoi government officials congratulate Kinh te & Do thi Newspaper at the launching ceremony. Photo: Le Minh

It helps the organization achieve maximum efficiency in journalistic economics during the digital age, he said.

The application of AI, data journalism, and modern management tools not only streamlines workflow but also produces high-quality journalism, catering to the increasingly diverse and sophisticated needs of readers, he added.

Delegates press the button to launch the converged newsroom and digital ecosystem. Photo: Le Minh

The converged newsroom will integrate multi-platform publishing, including print, online, and specialized electronic pages with prominent technological features to optimize workflow, Loi said.

Reporters and editors can manage, edit, and publish content across print, online, specialized electronic pages, and the digital platforms from a single interface with one login while the system supports multiple languages, various formats, and offers high customization, he said.

Editor-in-Chief of Kinh te & Do thi Newspaper Nguyen Thanh Loi delivers his remarks. Photo: Le Minh

According to the Editor-in-Chief, all professional departments can track progress, exchange ideas, and collaborate on content production. The editorial board plays a coordinating role, ensuring all works meet high standards and are published on time.

At its core, the converged newsroom is a platform where all tools, platforms, data, workflows, and organizational management processes of a media outlet “converge”. This optimizes content production processes, enhances operational efficiency, and significantly saves costs and human resources. The system can be summarized into four main areas, namely content management (CMS), workflow optimization, AI integration, and professional print layout integration.

One of the standout features of Kinh te & Do thi's Converged Newsroom is the integration of an electronic office with advanced cloud storage technology. Tasks such as document management and sharing, approving official dispatches, internal reporting, and signing documents are all digitized and synchronized within a unified system.

Deputy Editor-in-Chief of Quang Tri Newspaper Nguyen Ty (right) congratulates Editor-in-Chief Nguyen Thanh Loi of Kinh te & Do thi Newspaper. Photo: Lê Minh

The new system operates on both desktop and mobile versions. Using just a smartphone, journalists and reporters can access the system anytime, anywhere to write articles, track tasks, and receive relevant notifications easily.

In terms of advertising management, especially digital advertising, the digital ecosystem of Kinh te & Do thi can directly manage advertising contracts, the number of articles per contract, banner quantities, contract value, payment status, pending contract approvals, and approved contract lists.

Furthermore, within its digital ecosystem, Kinh te & Do thi has developed an online newspaper distribution platform, allowing media agencies to charge subscription fees and manage readership through PDF-based distribution on the platform.

Le Minh – Huy Anh